Sagmeister creative brief - poster campaign.

Often as a designer beginning a project you are completely immersed and excited, but as time continues the project consumes you and you become deflated. The behavioural theory of depletion when trying to change and motivate kicks in. Whilst my balloon was initially full, the prospect of my work being critiqued by Stefan Sagmeister became daunting and took a fully-fledged attempt at my sanity. I interpreted this project brief ‘touching the heart’ in the ways that many people can relate to stress when working towards a goal they feel strongly about. To my best ability I emulated this in a way I thought anyone would appreciate, sometimes it’s okay to be fucking over it