Brand Identity and Website design.

I designed a logotype that reflected the meaning of ‘pellucid’ -  clear and transparent, yet it is a word unfamiliar to many. This speaks to the nature of running a business, it may seem simple but there are often intricacies that require an expert to make clear and generate success. I created a brand book for the client to use across print and digital mediums, maintaining a strong and clear visual identity. 

The consultancy industry relies on good communication and effective resources. Both the brand and website had to be sustainable, being considerate of future brand applications. I created a playful and cohesive website design that reflects the goals of the business, and address the needs of users. Infographics and illustrations were designed to lift the the site above a stagnant ‘corporate’ tone and breathe an air reflecting more modern business trends.